AISE FOUNDATIONS OF MARKETING

Author : O.C. Ferrell | William M. Pride

KSh 3126.00

Availability: In Stock

Author :

Publication:

Size: 276 x 217 (mm)

Weight: 1120g

Main Material: Paperback

Language: -

ISBN No: 9780538756372

EAN /UPC / ISBN: 9780538756372

Year Of Publication: 21 Mar 2010

"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the fourth edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and, Opening Vignettes that feature engaging companies intended to spark student interest.

ISBN No : 9780538756372

Publication : Cengage Learning, Inc

Main Material : Paperback

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