BRAND SUCCESS - MATT HAIG

KSh 2198.00

Availability: In Stock

Author : Matt Haig

Publication: Kogan Page Ltd

Size: 213 x 141 x 22 (mm)

Weight: 368g

Main Material: Paperback / softback

Language:

ISBN No: 9780749462871

EAN /UPC / ISBN: 9780749462871

Year Of Publication: 3 May 2011

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy.

The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

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1 x BRAND SUCCESS - MATT HAIG BOOK

  • Classifications: Sales & marketing
  • Readership:General (US: Trade)
  • Format: Paperback / softback 304 pages


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