CORPORATE COMMUNICATION - ARGENTI

Author : Paul A. Argenti

KSh 2668.00

Out Of Stock

ISBN No : 9780071326155

Publication : McGraw-Hill Education - Europe

Main Material : Paperback

BOOK DETAIL

  • Size : 234 x 185 (mm)
  • Weight : 470g
  • Language : -
  • EAN /UPC / ISBN: 9780071326155
  • Year Of Publication : 1 Dec 2012

DESCRIPTION

"Corporate Communication, 6th Edition" shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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