CROSSING THE CHASM - MOORE

Author : Geoffrey A. Moore

KSh 1960.00

Availability: In Stock

Author : Geoffrey A. Moore

Publication: John Wiley and Sons Ltd

Size: 235 x 136 x 13 (mm)

Weight: 370g

Main Material: Paperback / softback

Language: -

ISBN: 9781841120638

EAN/UPC/ISBN: 9781841120638

Published: 1-Aug-1998

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

ISBN No : 9781841120638

Publication : John Wiley and Sons Ltd

Main Material : Paperback / softback

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