CROSSING THE CHASM - MOORE

KSh 1995.00

Availability: In Stock

Author : Geoffrey A. Moore

Publication: John Wiley and Sons Ltd

Size: 235 x 136 x 13 (mm)

Weight: 370g

Main Material: Paperback / softback

Language:

ISBN No: 9781841120638

EAN /UPC / ISBN: 9781841120638

Year Of Publication: 1 Aug 1998

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

+

1 x CROSSING THE CHASM - MOORE BOOK

  • Classifications: Sales & marketing,
  • Readership:General (US: Trade)
  • Format: Paperback / softback 238 pages


Review & Ratings

No Review & Rating Found
RELATED PRODUCTS