Author : Alina Wheeler

KSh 4225.00

Availability: Out Of Stock

Author : Alina Wheeler

Publication: John Wiley & Sons Inc

Size: 285 x 220 (mm)

Weight: 1344g

Main Material: Hardback

Language: -

ISBN: 9781118099209

EAN/UPC/ISBN: 9781118099209

Published: 17-Oct-2012

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

ISBN No : 9781118099209

Publication : John Wiley & Sons Inc

Main Material : Hardback

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