DIGITAL BRANDING

KSh 1100.00

Availability: Out Of Stock

Author : Daniel Rowles

Publication: Kogan Page Ltd

Size: 235 x 155 (mm)

Weight: 379g

Main Material: Paperback

Language:

ISBN No: 9780749469955

EAN /UPC / ISBN: 9780749469955

Year Of Publication: 3 Apr 2014

Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step-by-step digital branding process along with measurement techniques and guidelines.

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1 x DIGITAL BRANDING BOOK

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback 232 pages


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