ENTREPRENEURSHIP - ROBERT D

Author : Robert A. Hisrich | Michael P. Peters | Dean A. Shepherd

KSh 3178.00

Out Of Stock

ISBN No : 9780071326315

Publication : McGraw-Hill Education - Europe

Main Material : Paperback

BOOK DETAIL

  • Size : 256 x 203 (mm)
  • Weight : 1g
  • Language : -
  • EAN /UPC / ISBN: 9780071326315
  • Year Of Publication : 16 Feb 2013

DESCRIPTION

The 9th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of `how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.

The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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