ESSENTIALS OF MARKETING - CANNON

Author : William D. Perreault Jr. | Joseph P. Cannon | E.Jerome McCarthy

KSh 3040.00

Availability: In Stock

Author : William D. Perreault Jr., Joseph P. Cannon, E.Jerome McCarthy

Publication: McGraw-Hill Education - Europe

Size: 254 x 203 (mm)

Weight: 1460g

Main Material: Paperback Illustrations, 1 map

Language: -

ISBN: 9780071317023

EAN/UPC/ISBN: 9780071317023

Published: 1-Oct-2011

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

ISBN No : 9780071317023

Publication : McGraw-Hill Education - Europe

Main Material : Paperback Illustrations, 1 map

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