ESSENTIALS OF MARKETING - CANNON

Author : William D. Perreault Jr. | Joseph P. Cannon | E.Jerome McCarthy

KSh 3095.00

In Stock

ISBN No : 9780071317023

Publication : McGraw-Hill Education - Europe

Main Material : Paperback Illustrations, 1 map

BOOK DETAIL

  • Size : 254 x 203 (mm)
  • Weight : 1460g
  • Language : -
  • EAN /UPC / ISBN: 9780071317023
  • Year Of Publication : 1 Oct 2011

DESCRIPTION

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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