ESSENTIALS OF MARKETING - CANNON

KSh 3095.00

Availability: In Stock

Author : William D. Perreault Jr., Joseph P. Cannon, E.Jerome McCarthy

Publication: McGraw-Hill Education - Europe

Size: 254 x 203 (mm)

Weight: 1460g

Main Material: Paperback Illustrations, 1 map

Language:

ISBN No: 9780071317023

EAN /UPC / ISBN: 9780071317023

Year Of Publication: 1 Oct 2011

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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1 x ESSENTIALS OF MARKETING - CANNON BOOK

  • Classifications: Sales & marketing
  • Readership:General (US: Trade)
  • Format: Paperback Illustrations, 1 map


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