FIELD VISUAL MERCHANDISING STRATEGY

KSh 1159998.84

Availability: Out Of Stock

Author : Paul J. Russell

Publication: Kogan Page Ltd

Size: 233 x 157 x 14 (mm)

Weight: 442g

Main Material: Paperback / softback

Language:

ISBN No: 9780749472641

EAN /UPC / ISBN: 9780749472641

Year Of Publication: 3 Jan 2015

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

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1 x FIELD VISUAL MERCHANDISING STRATEGY BOOK

  • Classifications: Sales & marketing,
  • Readership:Professional & Vocational
  • Format: Paperback / softback 288 pages


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