GLOBAL MARKETING MANAGEMENT - HOLLENSEN

Author : Warren J. Keegan | Svend Hollensen

KSh 3240.00

Availability: Out Of Stock

Author : Warren J. Keegan, Svend Hollensen

Publication: Pearson Education Limited

Size: 252 x 203 x 15 (mm)

Weight: 750g

Main Material: Paperback / softback

Language: -

ISBN: 9780273768685

EAN/UPC/ISBN: 9780273768685

Published: 20-Jun-2013

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

ISBN No : 9780273768685

Publication : Pearson Education Limited

Main Material : Paperback / softback

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