GLOBAL MARKETING MANAGEMENT - HOLLENSEN

KSh 3295.00

Availability: Out Of Stock

Author : Warren J. Keegan, Svend Hollensen

Publication: Pearson Education Limited

Size: 252 x 203 x 15 (mm)

Weight: 750g

Main Material: Paperback / softback

Language:

ISBN No: 9780273768685

EAN /UPC / ISBN: 9780273768685

Year Of Publication: 20 Jun 2013

A leading case text in international marketing, as well as a popular reference for practitioners, this volume focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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1 x GLOBAL MARKETING MANAGEMENT - HOLLENSEN BOOK

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback / softback 480 pages


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