INTERCULTURAL COMMUNICATION IN GLOBAL ED 5-VARNE

Author : Iris Varner | Linda Beamer

KSh 2082.00

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Size: 232 x 187 (mm)

Weight: 1g

Main Material: Paperback / softback

Language: -

ISBN No: 9780071289122

EAN /UPC / ISBN: 9780071289122

Year Of Publication: 19 May 2010

Intercultural Communication in the Global Workplace, 5e by Beamer and Varner addresses the issues of culture and communication within the context of international business. The text provides examples of how cultural values and practices impact business communication. The authors explore the relationships among the cultural environments of the firm and the structure of the firm.

They examine how companies and individuals communicate, and concentrate on the underlying cultural reasons for behavior. This approach helps readers develop an ability to work successfully within an environment of cultural diversity both at home and abroad.

ISBN No : 9780071289122

Publication : McGraw-Hill Education - Europe

Main Material : Paperback / softback

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