INTERNATIONAL BUSINESS THE CHALLENGE OF GLOBAL COM

Author : Donald A. Ball | Michael Geringer | Michael S. Minor | Jeanne M. McNett

KSh 3178.00

Out Of Stock

ISBN No : 9780077140878

Publication : McGraw-Hill Education - Europe

Main Material : Paperback / softback

BOOK DETAIL

  • Size : 215 x 273 x 21 (mm)
  • Weight : 1238g
  • Language : -
  • EAN /UPC / ISBN: 9780077140878
  • Year Of Publication : 16 Jun 2012

DESCRIPTION

International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

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