Author : Brian Tracy

KSh 1030.00

Availability: Out Of Stock

Author : Brian Tracy

Publication: Amacom

Size: 165 x 114 (mm)

Weight: 150g

Main Material: Hardback

Language: -

ISBN: 9780814434215

EAN/UPC/ISBN: 9780814434215

Published: 15-Jun-2014

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results.

You'll discover how to: Build your customer base Set yourself apart from the competition Answer three crucial questions about any new product or service Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Become truly customer-focused Make the most of your distribution channels Master the concepts of specialization, differentiation, segmentation, and concentration Give customers a reason to switch from your competitors And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

ISBN No : 9780814434215

Publication : Amacom

Main Material : Hardback

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