MARKETING COMMUNICATIONS 5EDN

KSh 1159998.84

Availability: Out Of Stock

Author : P.R. Smith, Ze Zook, Jonathan Taylor

Publication: Kogan Page Ltd

Size: 245 x 190 (mm)

Weight: 845g

Main Material: Paperback

Language:

ISBN No: 9780749461935

EAN /UPC / ISBN: 9780749461935

Year Of Publication: 3 May 2011

The fifth edition of this best-selling text has been significantly updated to include the new communication tools now available to marketing professionals. Heralding the emergence of social media as a marketing revolution, the book integrates offline tools with online tools and, of course, social media. This book opens up new opportunities for marketers to raise their game, and ultimately deliver better results.

"Marketing Communications" covers every aspect of marketing communications in a unique challenging, and often entertaining, style. This European text, has been referred to by the Chartered Institute of Marketing as a marketing major alongside the world's best American authors. With a plethora of examples and new case studies, as well as online support material for lecturers and students, this essential textbook will guide you through everything you need to know about the changing face of marketing.

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1 x MARKETING COMMUNICATIONS 5EDN BOOK

  • Classifications: Sales & marketing
  • Readership:General (US: Trade)
  • Format: Paperback 504 pages, Illustrations


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