Author : Gregory Brooks | Ruth Mortimer | Craig Smith | Alexander Hiam

KSh 1960.00

Availability: In Stock

Author : Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam

Publication: John Wiley and Sons Ltd

Size: 242 x 189 (mm)

Weight: 776g

Main Material: Paperback

Language: -

ISBN: 9780470741795

EAN/UPC/ISBN: 9780470741795

Published: 22-May-2009

Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it's packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales.

Discover how to: * Understand the basics of effective marketing * Research customers, competitors and industry * Create a compelling marketing strategy * Increase consumer awareness * Satisfy clients' needs and boost sales

ISBN No : 9780470741795

Publication : John Wiley and Sons Ltd

Main Material : Paperback

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