MARKETING FOR HOSPITALITY AND TOURISM - BOWEN

KSh 5420.00

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Author : Philip Kotler, John T. Bowen, James C. Makens

Publication: Pearson Education Limited

Size: 276 x 216 (mm)

Weight: 1500g

Main Material: Paperback

Language:

ISBN No: 9781292020037

EAN /UPC / ISBN: 9781292020037

Year Of Publication: 17 Jul 2013

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.

These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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1 x MARKETING FOR HOSPITALITY AND TOURISM - BOWEN BOOK

  • Classifications: Sales & marketing,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback 636 pages, Illustrations (black and white, and colour)


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