MARKETING FOUNDATION

KSh 8590.00

Availability: In Stock

Author : G.Tomas M. Hult, O.C. Ferrell, William M. Pride

Publication: Cengage Learning, Inc

Size: 277 x 216 (mm)

Weight: 1430g

Main Material: Paperback / softback

Language:

ISBN No: 9781133190974

EAN /UPC / ISBN: 9781133190974

Year Of Publication: 6 Jun 2012

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world.

Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

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1 x MARKETING FOUNDATION BOOK

  • Classifications: Sales & marketing
  • Readership:Tertiary Education (US: College)
  • Format: Paperback / softback 736 pages


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