MARKETING MANAGEMENT BY PHILLIP KOTLER

KSh 2610.00

Availability: In Stock

Author : Philip Kotler, Kevin Lane Keller

Publication: Pearson Education Limited

Size: 276 x 217 (mm)

Weight: 1522g

Main Material: Paperback

Language:

ISBN No: 9780273779834

EAN /UPC / ISBN: 9780273779834

Year Of Publication: 24 Dec 2012

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

+

1 x MARKETING MANAGEMENT BY PHILLIP KOTLER BOOK

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback 816 pages


Review & Ratings

No Review & Rating Found
RELATED PRODUCTS