MARKETING STRATEGY AND COMPETETIVE POSITIONING

Author : Graham J. Hooley | Brigitte Nicoulaud | Nigel F. Piercy

KSh 1140000.00

Availability: Out Of Stock

Author : Graham J. Hooley, Brigitte Nicoulaud, Nigel F. Piercy

Publication: Pearson Education Limited

Size: 266 x 194 (mm)

Weight: 1600g

Main Material: Paperback

Language: -

ISBN: 9780273740933

EAN/UPC/ISBN: 9780273740933

Published: 3-Aug-2011

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

It focuses on the two central issues in marketing strategy formulation � the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.

ISBN No : 9780273740933

Publication : Pearson Education Limited

Main Material : Paperback

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