MENU PRICING STRATEGY 4ED - JACK

KSh 9900.00

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Author : Jack E. Miller, David V. Pavesic

Publication: John Wiley & Sons Inc

Size: 277 x 219 (mm)

Weight: 642g

Main Material: Paperback / softback

Language:

ISBN No: 9780471287476

EAN /UPC / ISBN: 9780471287476

Year Of Publication: 30 Jun 1996

Now in its fourth edition, this popular guide to designing and pricing menus has even more information that will help turn your ordinary menu into a merchandising and cost control tool. Two of the industry's top hospitality educators, Jack Miller and Dave Pavesic, have teamed up to make this new edition the best book available on menu pricing and design. This revised edition includes New sections on the history of the restaurant industry The psychology of menu pricing and design How to write menu copy Use of coupons and discounts Demand and market driven pricing Menu sales mix analysis Expanded glossary of menu terms

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1 x MENU PRICING STRATEGY 4ED - JACK BOOK

  • Classifications: Business strategy,
  • Readership:Professional & Vocational
  • Format: Paperback / softback 240 pages


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