MODERN MARKETING-JEFKINS

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Availability: In Stock

Author : Frank Jefkins

Publication: Pearson Education Limited

Size: 216 x 140 x 21 (mm)

Weight: 988g

Main Material: Paperback / softback

Language:

ISBN No: 9780712108539

EAN /UPC / ISBN: 9780712108539

Year Of Publication: 15 Jun 1993

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

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1 x MODERN MARKETING-JEFKINS BOOK

  • Classifications: Sales & marketing
  • Readership:Tertiary Education (US: College)
  • Format: Paperback / softback 352 pages


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