Author : Frank Jefkins

KSh 2455.00

Availability: Out Of Stock

Author : Frank Jefkins

Publication: Pearson Education Limited

Size: 216 x 140 x 21 (mm)

Weight: 988g

Main Material: Paperback / softback

Language: -

ISBN: 9780712108539

EAN/UPC/ISBN: 9780712108539

Published: 15-Jun-1993

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. *Takes an international perspective. *Sections included on EU regulations and media developments.

ISBN No : 9780712108539

Publication : Pearson Education Limited

Main Material : Paperback / softback

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