PRINCIPLES OF SERVICES MARKETING - PALMER

Author : Adrian Palmer

KSh 2836.00

Out Of Stock

ISBN No : 9780077129514

Publication : McGraw-Hill Education - Europe

Main Material : Paperback

BOOK DETAIL

  • Size : 266 x 200 (mm)
  • Weight : 1130g
  • Language : -
  • EAN /UPC / ISBN: 9780077129514
  • Year Of Publication : 1 Jan 2011

DESCRIPTION

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

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