PRINCIPLES OF SERVICES MARKETING - PALMER

KSh 2836.00

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Author : Adrian Palmer

Publication: McGraw-Hill Education - Europe

Size: 266 x 200 (mm)

Weight: 1130g

Main Material: Paperback

Language:

ISBN No: 9780077129514

EAN /UPC / ISBN: 9780077129514

Year Of Publication: 1 Jan 2011

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

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1 x PRINCIPLES OF SERVICES MARKETING - PALMER BOOK

  • Classifications: Sales & marketing
  • Readership:Further/Higher Education
  • Format: Paperback 368 pages, Illustrations


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