Author : John Egan

KSh 2710.00

Availability: Out Of Stock

Author : John Egan

Publication: Pearson Education Limited

Size: 246 x 190 x 17 (mm)

Weight: 650g

Main Material: Paperback / softback

Language: -

ISBN: 9780273737780

EAN/UPC/ISBN: 9780273737780

Published: 31-Mar-2011

ISBN No : 9780273737780

Publication : Pearson Education Limited

Main Material : Paperback / softback

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Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes.

The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book.

Visit to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

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