RESEARCH METHODS IN BUSINESS STUDIES - GHAURI

KSh 6374.00

Availability: Out Of Stock

Author : Pervez Ghauri, Kjell Gronhaug

Publication: Pearson Education Limited

Size: 240 x 170 x 15 (mm)

Weight: 484g

Main Material: Paperback / softback

Language:

ISBN No: 9780273712046

EAN /UPC / ISBN: 9780273712046

Year Of Publication: 25 Mar 2010

A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research. Written in an accessible style, this book demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

The following online resources support the text:For Instructors: PowerPoint slides

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1 x RESEARCH METHODS IN BUSINESS STUDIES - GHAURI BOOK

  • Classifications: Business strategy
  • Readership:Undergraduate
  • Format: Paperback / softback 288 pages


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