Author : David Jobber | Geoff Lancaster

KSh 2842.00

Availability: Out Of Stock

Author :


Size: 246 x 191 (mm)

Weight: 1132g

Main Material: Paperback

Language: -

ISBN No: 9780273762652

EAN /UPC / ISBN: 9780273762652

Year Of Publication: 26 Apr 2012

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.

Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

ISBN No : 9780273762652

Publication : Pearson Education Limited

Main Material : Paperback

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