SERVICES MANAGEMENT - KANDAMPULLY

KSh 5150.00

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Author : Jay Kandampully, Pearson

Publication: Pearson Education Limited

Size: 276 x 216 x 13 (mm)

Weight: 798g

Main Material: Paperback

Language:

ISBN No: 9781292042916

EAN /UPC / ISBN: 9781292042916

Year Of Publication: 1 Nov 2013

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation.

This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

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1 x SERVICES MANAGEMENT - KANDAMPULLY BOOK

  • Classifications: Sales & marketing,
  • Readership:Tertiary Education (US: College)
  • Format: Paperback 384 pages


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