SERVICES MARKETING - JOCHEN WIRTZ

Author : Christopher H. Lovelock | Jochen Wirtz

KSh 3830.00

Availability: In Stock

Author : Christopher H. Lovelock, Jochen Wirtz

Publication: Pearson Education Limited

Size: 274 x 216 x 20 (mm)

Weight: 1394g

Main Material: Paperback / softback

Language: -

ISBN: 9780273756064

EAN/UPC/ISBN: 9780273756064

Published: 13-Dec-2011

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework.

Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

ISBN No : 9780273756064

Publication : Pearson Education Limited

Main Material : Paperback / softback

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