STRATEGIC MANAGEMENT THEORY INTEGRATED APPROACH

KSh 12450.00

Availability: Out Of Stock

Author : Charles Hill, Gareth Jones, Melissa A. Schilling

Publication: Cengage Learning, Inc

Size: 206 x 256 x 18 (mm)

Weight: 782g

Main Material: Paperback / softback

Language:

ISBN No: 9781305502338

EAN /UPC / ISBN: 9781305502338

Year Of Publication: 28 Dec 2015

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management.

When paired with this student-centric text, the MindTap (R) learning solution will prepare the next generation of strategic leaders.

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1 x STRATEGIC MANAGEMENT THEORY INTEGRATED APPROACH BOOK

  • Classifications: Business strategy,
  • Readership:General (US: Trade)
  • Format: Paperback / softback 528 pages


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