Author : Amitava Chattopadhyay | Rajeev Batra | Aysegul Ozsomer

KSh 3880.00

Availability: Out Of Stock

Author : Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer

Publication: McGraw-Hill Education - Europe

Size: 233 x 151 x 31 (mm)

Weight: 662g

Main Material: Hardback

Language: -

ISBN: 9780071782890

EAN/UPC/ISBN: 9780071782890

Published: 1-Jun-2012

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market. To help you compete, The New Emerging Market Multinationals outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game. Amitava Chattopadhyay is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.

Rajeev Batra is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan. Aysegul Ozsomer is associate professor of Marketing at Koc University, Istanbul, Turkey.

ISBN No : 9780071782890

Publication : McGraw-Hill Education - Europe

Main Material : Hardback

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