TOURISM BUS OF H AND T-COOK

KSH 4500.00

Availability: Out Of Stock

Author : Roy A. Cook, Cathy J. Hsu, Joseph J. Marqua

Publication: Pearson Education Limited

Size: 278 x 216 x 17 (mm)

Weight: 690g

Main Material: Paperback / softback 380 pages

Language:

ISBN No: 9781292039503

EAN /UPC / ISBN: 9781292039503

Year Of Publication: 1 Nov 2013

For Introductory Hospitality or Tourism courses. ??Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling.

Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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1 x TOURISM BUS OF H AND T-COOK BOOK

  • Classifications: Tourism industry
  • Readership:Tertiary Education (US: College)
  • Format: Paperback / softback 380 pages


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