TOURISM HOSPITALITY MARKETING

KSh 1159998.84

Availability: Out Of Stock

Author : Simon Hudson

Publication: SAGE Publications Inc

Size: 232 x 186 (mm)

Weight: 1000g

Main Material: Hardback

Language:

ISBN No: 9781412946865

EAN /UPC / ISBN: 9781412946865

Year Of Publication: 18 Feb 2008

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including:- Chapter objectives- Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

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1 x TOURISM HOSPITALITY MARKETING BOOK

  • Classifications: Sales & marketing,
  • Readership:Tertiary Education (US: College)
  • Format: Hardback 488 pages


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