Author : Robert B. PhD Cialdini

KSh 1850.00

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Author : Robert B. PhD Cialdini

Publication: HarperCollins Publishers Inc

Size: 137 x 203 x 27 (mm)

Weight: 322g

Main Material: Paperback / softback

Language: -

ISBN: 9780061241895

EAN/UPC/ISBN: 9780061241895

Published: 1-Feb-2007

ISBN No : 9780061241895

Publication : HarperCollins Publishers Inc

Main Material : Paperback / softback

  • Classifications: Popular psychology
  • Readership:General (US: Trade)
  • Format: Paperback / softback 336 pages

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.

His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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