Author : Philip Kotler | Kevin Lane Keller

KSh 2610.00

Availability: In Stock

Add to Cart

Author : Philip Kotler, Kevin Lane Keller

Publication: Pearson Education Limited

Size: 276 x 217 (mm)

Weight: 1522g

Main Material: Paperback

Language: -

ISBN: 9780273779834

EAN/UPC/ISBN: 9780273779834

Published: 24-Dec-2012

ISBN No : 9780273779834

Publication : Pearson Education Limited

Main Material : Paperback

  • Classifications: Sales & marketing
  • Readership:Professional & Vocational
  • Format: Paperback 816 pages

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices.

Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

Review & Ratings

Your Rating