Author : Philip Kotler | Kevin Lane Keller
Availability: In Stock
Author : Philip Kotler, Kevin Lane Keller
Publication: Pearson Education Limited
Size: 276 x 217 (mm)
Weight: 1522g
Main Material: Paperback
Language: -
ISBN: 9780273779834
EAN/UPC/ISBN: 9780273779834
Published: 24-Dec-2012
Available Qty: 53
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ISBN No : 9780273779834
Publication : Pearson Education Limited
Main Material : Paperback
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.