PURPLE COW - SETH

Author : Seth Godin

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Author : Seth Godin

Publication: Penguin Books Ltd

Size: 196 x 129 x 11 (mm)

Weight: 118g

Main Material: Paperback / softback

Language: -

ISBN: 9780141016405

EAN/UPC/ISBN: 9780141016405

Published: 27-Jan-2005

ISBN No : 9780141016405

Publication : Penguin Books Ltd

Main Material : Paperback / softback

  • Classifications: Management & management techniques
  • Readership:General (US: Trade)
  • Format: Paperback / softback 160 pages

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
 

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