With a new foreword by Ken Blanchard A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Raving Fans, i...
|
Rainmakers are the people who bring money into their organisations and this book is packed with hints and tips to pursue prospective customers and keep them.
|
When Your Customer Wins, You Can't Loose
|
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value t...
|
Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are ...
|
A winner of the American Marketing Association Foundation's Berry-AMA 2011 Book Prize for the best book in marketing!Shareholder value . . .
core competence . . .six sigma .
. . rig...
|
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consume...
|
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A ...
|