Provides information on running an eBay business, covering such topics as types of eBay businesses, researching a business model, creating a business plan, managing inventory, managing customer pay...
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INSTAGRAM POWER REVISED AND EXPANDED 2 - MILES
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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation ...
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Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and...
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Knowledge Management (KM) and Customer Relationship Management (CRM) are crucial to leveraging your corporate strengths, deepening customer loyalty, and maximizing your employees' efforts. The Esse...
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In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in r...
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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we ...
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The NEW YORK TIMES and USA TODAYbestseller-updated with today's hottest sites!A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, ...
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Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff,...
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For courses in Internet Marketing or E-marketingThis book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today's Internet- and so...
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In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-...
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