Items 1 To 16 Of 16
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KSh 2895.00

INTERNATIONAL MARKETING ED 14 - CATEORA

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KSh 3770.00

DOING BUSINESS INTERNATIONALLY THE GUIDE

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KSh 3095.00

INTERNATIONAL BUSINESS - HILL

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KSh 3135.00

INTERNATIONAL BUSINESS THE CHALLANGES OF GLOBALIZA

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KSh 5500.00

INTERNATIONAL MARKETING STRATEGY - FRANK BRADLEY

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KSh 5970.00

INTERNATIONAL MARKETING - ALBAUM

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KSh 4625.00

MANAGEMENT ACROSS CULTURES 2ED - STEERS

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KSh 5665.00

INTERNATIONAL FINANCIAL MANAGEMENT - FOX

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KSh 7600.00

CROSS CULTURAL MANAGEMENT - PETERSON

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KSh 9380.00

INTERNAT BUS GE P3

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KSh 37365.00

INTERNATIONAL FINANCIAL MANAGEMENT

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KSh 2100.00

THE GUIDE TO EMERGING MARKETS - MANKTELOW, AIDEN

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KSh 5050.00

GLOBAL MARKETING GE P9 - KEEGAN

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KSh 10890.00

COMPETING GLOBALLY - ELASHMAWI

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KSh 2400.00

WHEN CULTURES COLLIDE-LEWIS

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KSh 3500.00

WHEN CULTURES COLLIDE-LEWIS

KSh 2895.00
International Marketing
KSh 3770.00

A lucid and logical guidebook to understanding foreign cultures - and conducting successful cross-cultural business. In addition to knowing what to expect when operating in other nations and cultur...

KSh 3095.00

'International Business' addresses the strategic, structural and functional implications of international business in firms around the world.

KSh 3135.00

For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators ...

KSh 5500.00

International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market ...

KSh 5970.00

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively ...

KSh 4625.00

The second edition of this popular textbook explores the latest approaches to cross-cultural management, as well as presenting strategies and tactics for managing international assignments and glob...

KSh 5665.00

The third edition of Madura and Fox's International Financial Management provides the ideal introduction to the study of interaction between firms of all sizes and global finance. Real life example...

KSh 7600.00

The globalization of the business environment that is being driven by technological and economic factors is resulting in an ever-increasing number of cross-cultural interactions in the workplace. U...

KSh 9380.00

For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning ...

KSh 37365.00

International Financial Management is written based on two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets of the world become more integrated, a...

KSh 2100.00

The growth that companies can achieve from their operations in home and developed world markets has for many years been modest, with the real opportunities to take a business to a higher level exis...

KSh 5050.00

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Glo...

KSh 10890.00

Based on his firsthand experience, Farid Elashmawi has created a concise, valuable primer to 'going global'. 'Competing Globally' gives specific information about entering international markets, ne...

KSh 2400.00

The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounte...

KSh 3500.00
Items 1 To 16 Of 16