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MARKETING RESEARCH - HAIR

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MARKETING RESEARCH METHODOLOGICAL FOUN - CHURCHILL

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MARKETING RESEARCH

KSh 2835.00

Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new editio...

KSh 6265.00

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Chur...

KSh 7595.00

Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and auth...

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