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KSh 2565.00

MARKETING MANAGEMENT BY PHILLIP KOTLER

KSh 2360.00

PRINCIPLES OF MARKETING - KOTLER

KSh 2000.00

PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU

KSh 1960.00

CROSSING THE CHASM - MOORE

KSh 1080.00

BRAND DESIRE - IND

KSh 3880.00

CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B

KSh 3290.00

FRICTION THE UNTAPPED FORCE THAT CAN BE YOUR MOST

KSh 735.00

BRAND AID

KSh 5060.00

SERVICES MANAGEMENT - KANDAMPULLY

KSh 3070.00

AISE FOUNDATIONS OF MARKETING

KSh 8440.00

MARKETING FOUNDATION

KSh 3040.00

ESSENTIALS OF MARKETING - CANNON

KSh 1880.00

BRANDING FOR DUMMLES

KSh 980.00

BRAND LANDS HOT SPOTS & COOL SPACES

KSh 1960.00

MARKETING FOR DUMMIES ED 2 - BROOKS

KSh 1200.00

WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF

KSh 6575.00

TOTAL RELATIONSHIP MARKETING 3 - GUMMESSON

KSh 2210.00

HOW COOL BRANDS STAY HOT

KSh 1080.00

DEVELOP YOUR MARKETING SKILLS

KSh 3420.00

LESSONS FROM THE WORLDS STRONGEST BRANDS

KSh 2565.00

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketi...

KSh 2360.00
Principles of Marketing: Horizon Edition
KSh 2000.00

PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU

KSh 1960.00

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based ...

KSh 1080.00

Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, pa...

KSh 3880.00

CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B

KSh 3290.00

FRICTION THE UNTAPPED FORCE THAT CAN BE YOUR MOST

KSh 735.00
Brand Aid : Brand Power at the Heart of Your Business
KSh 5060.00

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management....

KSh 3070.00

"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integr...

KSh 8440.00

Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals a...

KSh 3040.00

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy p...

KSh 1880.00

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand...

KSh 980.00

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart; put the customer in the right mood, make them feel good, and they are more likely to spen...

KSh 1960.00

Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This ...

KSh 1200.00

WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF

KSh 6575.00

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketin...

KSh 2210.00

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society an...

KSh 1080.00

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject...

KSh 3420.00
Best Practice Cases in Branding for Strategic Brand Management
Items 1 To 20 Of 70