For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketi...
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Principles of Marketing: Horizon Edition
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WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF
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PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU
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CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based ...
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Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, pa...
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Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand...
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To successfully establish an emotional bond with the customer, marketers have to access the mind and heart; put the customer in the right mood, make them feel good, and they are more likely to spen...
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Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This ...
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"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integr...
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Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society an...
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Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject...
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Brand Aid : Brand Power at the Heart of Your Business
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This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketin...
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Best Practice Cases in Branding for Strategic Brand Management
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Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential mar...
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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit ...
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Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market va...
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Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most ...
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