Items 1 To 20 Of 70

KSh 2610.00

MARKETING MANAGEMENT BY PHILLIP KOTLER

KSh 2400.00

PRINCIPLES OF MARKETING - KOTLER

KSh 1425.00

WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF

KSh 2035.00

PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU

KSh 3950.00

CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B

KSh 1995.00

CROSSING THE CHASM - MOORE

KSh 1100.00

BRAND DESIRE - IND

KSh 1915.00

BRANDING FOR DUMMLES

KSh 995.00

BRAND LANDS HOT SPOTS & COOL SPACES

KSh 1995.00

MARKETING FOR DUMMIES ED 2 - BROOKS

KSh 3125.00

AISE FOUNDATIONS OF MARKETING

KSh 2250.00

HOW COOL BRANDS STAY HOT

KSh 1100.00

DEVELOP YOUR MARKETING SKILLS

KSh 750.00

BRAND AID

KSh 6690.00

TOTAL RELATIONSHIP MARKETING 3 - GUMMESSON

KSh 3480.00

LESSONS FROM THE WORLDS STRONGEST BRANDS

Out of Stock

KSh 4425.00

MARKETING CONCEPTS & STRATEGIES

Out of Stock

KSh 5910.00

STRATEGIC MARKETING FOR NONPROFIT ORGANIZATIONS

Out of Stock

KSh 2780.00

BRANDS AND BRANDING - RITA CLIFTON

Out of Stock

KSh 1600.00

MARKETING - FORSYTH

KSh 2610.00

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketi...

KSh 2400.00
Principles of Marketing: Horizon Edition
KSh 1425.00

WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF

KSh 2035.00

PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU

KSh 3950.00

CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B

KSh 1995.00

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based ...

KSh 1100.00

Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, pa...

KSh 1915.00

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand...

KSh 995.00

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart; put the customer in the right mood, make them feel good, and they are more likely to spen...

KSh 1995.00

Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This ...

KSh 3125.00

"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integr...

KSh 2250.00

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society an...

KSh 1100.00

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject...

KSh 750.00
Brand Aid : Brand Power at the Heart of Your Business
KSh 6690.00

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketin...

KSh 3480.00
Best Practice Cases in Branding for Strategic Brand Management
KSh 4425.00

Perfect for students of all backgrounds and interest levels, the sixth edition of Dibb, Simkin, Pride and Ferrell's Marketing: Concepts and Strategies combines a thorough overview of essential mar...

KSh 5910.00

For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit ...

KSh 2780.00

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market va...

KSh 1600.00

Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most ...

Items 1 To 20 Of 70