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KSh 2610.00

MARKETING MANAGEMENT BY PHILLIP KOTLER

KSh 2400.00

PRINCIPLES OF MARKETING - KOTLER

KSh 2035.00

PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU

KSh 1425.00

WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF

KSh 3950.00

CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B

KSh 1995.00

CROSSING THE CHASM - MOORE

KSh 1100.00

BRAND DESIRE - IND

KSh 1915.00

BRANDING FOR DUMMLES

KSh 995.00

BRAND LANDS HOT SPOTS & COOL SPACES

KSh 1100.00

DEVELOP YOUR MARKETING SKILLS

KSh 2250.00

HOW COOL BRANDS STAY HOT

KSh 3480.00

LESSONS FROM THE WORLDS STRONGEST BRANDS

KSh 1995.00

MARKETING FOR DUMMIES ED 2 - BROOKS

KSh 6690.00

TOTAL RELATIONSHIP MARKETING 3 - GUMMESSON

KSh 1500.00

THE IMAGINATION CHALLENGE - ALEXENDER MANU

KSh 750.00

BRAND AID

KSh 3125.00

AISE FOUNDATIONS OF MARKETING

Out of Stock

KSh 14320.00

FOUNDATIONS OF MARKETING

Out of Stock

KSh 3350.00

FRICTION THE UNTAPPED FORCE THAT CAN BE YOUR MOST

Out of Stock

KSh 3095.00

ESSENTIALS OF MARKETING - CANNON

KSh 2610.00

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketi...

KSh 2400.00
Principles of Marketing: Horizon Edition
KSh 2035.00

PRINCIPLED SELLING HOW TO WIN MORE BUSINESS WITHOU

KSh 1425.00

WE ARE ALL WEIRD THE RISE OF TRIBES AND THE END OF

KSh 3950.00

CRUSHING QUOTA PROVEN SALES COACHING TACTICS FOR B

KSh 1995.00

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based ...

KSh 1100.00

Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, pa...

KSh 1915.00

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand...

KSh 995.00

To successfully establish an emotional bond with the customer, marketers have to access the mind and heart; put the customer in the right mood, make them feel good, and they are more likely to spen...

KSh 1100.00

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject...

KSh 2250.00

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society an...

KSh 3480.00
Best Practice Cases in Branding for Strategic Brand Management
KSh 1995.00

Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This ...

KSh 6690.00

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketin...

KSh 1500.00

Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans ...

KSh 750.00
Brand Aid : Brand Power at the Heart of Your Business
KSh 3125.00

"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integr...

KSh 14320.00

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulat...

KSh 3350.00

FRICTION THE UNTAPPED FORCE THAT CAN BE YOUR MOST

KSh 3095.00

This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy p...

Items 1 To 20 Of 71