Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and conce...
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Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong ...
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Endorsed by Cambridge International Examinations, Cambridge International AS and A Level Travel and Tourism has been especially written for Cambridge syllabus (9395). The book offers comprehensive ...
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Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for to...
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For students and practicing professionals in hospitality, travel and tourism as well as specialized paralegal work, Hotel, Restaurant and Travel Law: A Preventative Approach, 7th Edition, addresses...
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Covers all mandatory and nine optional units, providing the breadth for tutors to tailor the course to their learners' needs and interests. Achieve your potential: Assessment activities in each uni...
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Worldwide Destinations Casebook features 38 comprehensive case studies of international tourism destinations, 10 of them brand new and 28 updated. A companion to the core textbook Worldwide Destina...
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For human geographers, a central theme within the discipline is interpreting and understanding our changing world - a world in which geographic patterns are constantly being reworked by powerful fo...
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An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism; fact...
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For Introductory Hospitality or Tourism courses. ??Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance...
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This book describes the interrelationship between the spectacular geology of an area of East Africa that includes a branch of the rift valley, as well as giant freestanding ice-capped mountains and...
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KSh
12460.00
KSh
12460.00
Electronic information distribution has become undeniably important in the hospitality and tourism sectors. Using a combination of narrative, analysis and case studies, this text traces the origins...
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In order to understand the gaming and casino industry, it is important to know the terms that people use. Written for anyone interested in gaming, this dictionary provides an easy-to-use resource t...
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The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism plannin...
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KSh
18290.00
KSh
18290.00
Ecotourism : A Sustainable Option?
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"Ecotourism" outlines the phenomenon of Ecotourism; its sources and its development as a concept. Conservation issues are now at the forefront of public opinion - Nature is calling us to its wilds ...
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Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector ...
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Tourism Policy and Planning : Yesterday, Today, and Tomorrow
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